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Cengage Learning Sr Integrated Campaigns Manager in Lansing, Michigan

Senior Integrated Campaigns Manager

Position Summary

Cengage is on a mission to help students become more confident learners and move down the path towards lifelong success. As Senior Integrated Campaigns Manager, you will play a critical role in helping bring this audacious goal to life. You will be responsible for supporting the development and execution of multi-channel campaign plans that drive awareness of the Cengage brand, create demand, generate leads, improve conversion, and drive usage and loyalty. You will report to the Director, Integrated Campaigns role, and will partner with internal marketing stakeholders and functional teams on development and execution of effective multi-channel campaigns and programs to achieve stated objectives across key audiences.

The Senior Manager will ensure all marketing programs are executed flawlessly, on time and on budget. We are looking for a left- and right-brain thinker, with agency and/or integrated demand gen campaign leadership experience combined with campaign ownership. In partnership with the Director, the Senior Manager handles most of the day-to-day of the marketing campaign including campaign planning, customer journey mapping, campaign target setting, securing buy-in and approvals by influencing without authority, in-flight campaign reporting, and managing cross-functional/internal agency relationships to execute against the campaign plan.

Position Description

  • Support a team charged with collaborating across the business to create and execute multi-channel campaign plans that drive conversions throughout different stages of the customer journey including: build awareness, generate leads, and drive loyalty and renewals

  • Manage and partner with functional team members to ensure tactics are executed on time and within budget

  • Gather content and assets and deliver in a simple and efficient format for cross-functional team work

  • Monitor campaign consumption metrics within dashboards and present in regular campaign status read-outs

  • Manage end-to-end campaign execution from point of inception to final delivery

  • Deepen functional expertise, stay abreast of trends, and share best practices

  • Collaborate with Faculty Experience teams on marketing program development to align with marketing plan objectives

  • Interlock with marketing squad members to ensure alignment on priorities, adjusting as required

  • Partner with the functional leadership teams (events, creative, content, analytics and marketing systems) to define: processes; SLAs; templates; and established timelines and budgets in order to execute on campaigns

Desired Skills/Experience

  • 6+ years’ experience in development and execution of successful B2B integrated campaigns

  • Mix of B2B and B2C experience preferred; B2B experience required

  • Mix of agency and brand-side campaign development experience preferred

  • Innate leadership skills to help indirectly lead marketing team members

  • Experience leveraging data to determine how best to reach targeted audiences and deliver a favorable ROI

  • Experience creating and implementing proven seeding, demand creation, lead nurturing and pipeline acceleration programs

  • Proven business acumen with a strong focus on driving business results through creative marketing techniques

  • Excellent project management skills with strong orientation toward execution and implementation

  • Strong writing, analytic, communication and persuasion skills; ability to present compellingly and convincingly to leadership

  • High performing, high energy self-starter, with proven ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment

  • Readily adaptable to changing market and organizational requirements

  • Professionalism balanced with a fun attitude and sense of humor

  • History of budget management

  • Bachelor's degree required


Cengage, an education technology company serving millions of learners in 165 countries and territories, advances the way students learn through quality, digital experiences. We serve the K-12, higher education, professional, library, English language teaching, and workforce training markets worldwide. We believe that through the power and joy of learning, students can enrich their lives and achieve their dreams – no matter their age, experience, abilities, or environment. Our industry-leading products and services make education more accessible and affordable, including Cengage Unlimited, the first-of-its-kind all-access digital subscription service. Visit us at http://www.cengage.com/or find us on LinkedIn (https://www.linkedin.com/company/cengage-learning/mycompany/) , Facebook, or Twitter (https://urldefense.com/v3/__https:/twitter.com/CengageLearning__;!!MXVguWEtGgZw!aJM6MqVIQGDoWSYaJ6CU3EZyn3SnQfIs5kCHxkrWiy4_XmXapqpMK0qgZUq02AuBC1E$) .