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Spectrum Health Sr. Marketing Specialist - Priority Health in Grand Rapids, Michigan

CURRENT SPECTRUM HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Spectrum Health team members only.

Job Description

Job Summary

We’re looking for someone who has an entrepreneurial spirit, is a multi-tasker, with a can-do positive attitude. This job provides marketing support to the Individual (Consumer Direct) + Medicaid + Dual Eligible Special Needs (DSNP) sales and retention marketing team. Lead generation and lead nurturing is our focus, along with member retention and sales support.

This job is perfect for someone who:

  • Has a proven track record of driving the development and implementation of consumer direct marketing strategies for business to consumer products.

  • Is comfortable learning and using digital tools such as Salesforce and Marketing Cloud to execute marketing campaigns.

  • Is familiar with current business-to-consumer marketing methods, including digital inbound and outbound media, SEO, SEM, and social media.

  • Has experience being accountable for development and execution of strategic marketing campaigns that create lead generation to distribution channels such as telesales, website and independent brokers.

  • Knows how to collaborate with other functions to develop advertising, direct mail, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), events, Public Relations (PR), web and social media strategies to drive leads that convert to sales.

  • Has experience managing the creative and production coordination of a broad array of high quality, cost-effective, integrated marketing communications and informational programs and materials.

Essential functions and responsibilities

  • Strong project management, communication and writing skills

  • Ability to think strategically

  • Ability to utilize the marketing strategy to create tactical, measurable marketing campaigns

  • Desire to learn new approaches and master new digital tools for marketing communications (e.g. web-based content management and CRM tools, digital marketing trends, lead gen/nurture)

  • Ability to learn complex product and regulatory information and translate it to both promotional and business writing for specific audiences, on-brand

  • Self-directed and motivated to uncover information needed to move initiatives and projects forward

  • Ability to develop and execute marketing tactics based on marketing and communications plans across channels (e.g. email, print collateral, website, direct mail, etc.), completed on-time and on-budget, and reporting on metrics

  • Ability to build relationships and teams cross-functionally both within Marketing, the organization, and outside agencies and vendors to elevate Marketing’s role in the organization and for joint success.

  • Ability to analyze marketing campaign data to inform strategies



  • Competency in the use of a variety of computer hardware and software systems, including, but not limited to Microsoft Teams, Outlook, Power Point, Excel


  • Experience coordinating with outside agency partners

  • Working knowledge of CRM systems, preferably Salesforce

  • Working knowledge of Google Analytics platform

  • Working knowledge of online website content management systems

  • Working knowledge of e-mail communications management systems such as Marketing Cloud


Basic Qualifications:

  • Education - Bachelor's Degree or equivalent

  • Experience - 5 years of experience typically gained through skills/knowledge/abilities in in marketing or related role

Preferred Qualifications:

  • Education - Master's Degree

  • Experience - 5+ years of experience typically gained through skills/knowledge/abilities in in project management

Primary Location

SITE - Priority Health - 1241 E Beltline - Grand Rapids

Department Name

PH - Market Individual Research

Employment Type

Full time


Day (United States of America)

Weekly Scheduled Hours


Hours of Work


Days Worked


Weekend Frequency


Accommodation Notice: If you are a qualified individual with a disability, you may request a reasonable accommodation in Spectrum Health's application process. Contact us at 616-486-SHHR (7447).

Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, sexual orientation, veteran status, or any other legally protected

category. See more here (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf) .

Who We Are

Spectrum Health is a nationally recognized not-for-profit health system, offering a full continuum of health services through our health plan, medical group and hospital group. As an integrated health system, we are able to work together across all facilities, employees and providers to create exceptional, consumer-focused interactions.

Spectrum Health is redefining what it takes to improve the health of our communities and introducing new and innovative ways for consumers to access high-quality, low-cost care so that they can connect with us for a lifetime of health.

We strive to provide one Spectrum Health experience: a consistent, high-quality, seamless health journey for consumers; no matter where, when or how they interact with us. The result is better health outcomes for the thousands of individuals, families and communities we serve.

We are the region’s largest employer, with corporate offices located in Grand Rapids, Michigan. Spectrum Health Hospital Group and Spectrum Health Medical Group are consistently recognized for the exceptional care they provide. Priority Health is among the largest health system-sponsored health plans in the U.S. and offers extensive experience serving large and small employer groups, individuals, Medicare Advantage, Healthy Michigan Plan and Medicaid populations.

Since 2010, Spectrum Health has been listed five times among the 15 Top Health Systems in the U.S. by Truven Analytics™. Click here (https://www.spectrumhealth.org/about-us/quality-safety-and-patient-experience/awards) to see a complete list of our safety, quality and patient experience awards.