Cengage Learning Market Research Manager in Farmington Hills, Michigan
Do you dare to reinvent the future of education?
At Gale, a Cengage company, we deliver essential content through the power of technology to help researchers and learners to achieve their goals.
As a Gale employee, you will change the way learners connect with libraries. Together with our partners at libraries and in academic communities around the world, you will play a role in empowering people to become better at school, work and life. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.
Are we right for you?
We bring our “A” game, unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to empower change. Most importantly, everything we do, we do for the learner.
What You'll Do Here:
As the Market Research Manager, you will work with the product, UX and marketing teams to provide market, competitor and consumer insights supporting the development and execution of strategic plans. This position reports directly to the VP of Marketing and Communications and closely supports the SVP of Product.
The ideal candidate is a big-picture thinker who understands how a well-executed research strategy drives measurable results for the business, and is enthusiastic about personally performing the day-to-day duties required to build an insights program that positions the company for long-term growth.
Conduct research, both primary and leverage secondary to provide actionable insights. Independently manage most research, with support and guidance from Cengage or external partners on more complex studies:
Primary: conduct research to understand and predict consumer behavior, e.g.
Qualitative: focus groups, ethnographies, 1-1 interviews, etc.
Quantitative: concept tests, usage & attitude studies, post purchase, etc.
Secondary: Gather and analyze secondary data sources to identify emerging trends and address business issues
Manage full scope of research projects including:
Develop research plan based on business needs and learning priorities established with key business stakeholders
Consult with partners to recommend best methodology to answer business questions
Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
As needed, identify best vendor to support efforts and manage relationship from negotiation through research design, analysis and delivery
Analyze and interpret data from multiple sources/inputs and create crisp, insightful presentation-quality charts
Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines
Foster collaboration and insight sharing by establishing and maintaining online environment for internal stakeholders to access research summaries and recommendations
Manage category budget and finance processes
Skills You Will Need Here:
5+ years’ experience in market research
Experience on market research provider side
Conversant with quant and qualitative modes of primary market research
Experience in segmentation, customer satisfaction, key purchase driver analysis
Experience with standard market research statistical methods, ranging from cross tabs to regression to conjoint analysis
Comprehensive and current understanding of research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative)
Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames.
Excellent interpersonal communication, engagement and influencing skills; confidence operating across different levels and with multi-functional stakeholders (up to Executive-level)
Strong verbal and written communication skills to effectively convey learning and actions to take.
Experience with Qualtrics preferred
Strong proficiency in development of PowerPoint charts and full decks; Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization and SPSS a plus
Strong bias for action, sense of urgency and results orientation
High-energy self-starter with ability to work calmly and productively in a fast-paced, quickly evolving and deadline driven environment
Client-side experience (working within a company to buy or field research, instead of selling it from a market research vendor)
Advanced degree (MBA or Social Sciences)
Experience in education market
Comfortable with stat packages, such as SPSS
Qualtrics admin experience
Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
Requisition ID 2018-4870
Job Function Marketing