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VMware Product Marketing Manager- Tanzu Labs - Opportunity for Working Remotely in Detroit, Michigan

Product Marketing Manager - VMware Tanzu Labs

Marketing | San Francisco, CA, United States or Remote (North America)

VMware’s Modern Application Platforms Business Unit (MAPBU) has a bold mission—catalyze enterprise transformation through software. At the center of telling this narrative and empowering sales is product marketing.

Product marketing takes a unique combination of skills. To be a product marketer is to be savvy of technology industry dynamics and trends, a messaging expert, a constant collaborator with marketing and go-to-market teams, and a creative producer of content that cuts across product positioning to industry commentary.

Job Role and Responsibilities:

MAPBU is seeking a Product Marketer to run product marketing for a crucial area of our VMware Tanzu Labs business: the software consulting services that help our customers build, run and manage modern application platforms.

Organizations of all sizes are investing in Kubernetes and related technologies. The experts at VMware Tanzu Labs have unique capabilities to help these firms achieve better outcomes with K8s and the broader ecosystem of open-source projects. Tanzu Labs does this through custom engagements with IT leaders and practitioners looking to build and develop a modern app platform and establish modern operations practices for sustained success.

This Product Marketing role will play a critical part in our success—shaping our overarching platform services narrative, and establishing Tanzu Labs as the go-to partner for enterprises that want to adopt Kubernetes as their standard infrastructure API.

We count on Product Marketing to define messaging, drive sales enablement, understand and grow our platform services, feed campaigns, drive the agenda at industry conferences like VMworld and SpringOne, and collaborate across business units to amplify the Tanzu Labs value proposition.

This role also has the potential for greater company-wide impact, informing VMware’s perspective on business-aligned open source technology, subscription-based businesses, and engagement with new customer personas.

Responsibilities may include, but are not limited to:

  • Product positioning. Define the core messaging framework for owned products, socialize across stakeholders, and apply to a core set of marketing materials.

  • Sales enablement. Ready our sales specialists to carry our message(s) to market with consistency and confidence through annual sales kick-off sessions and ongoing training. Drive the Tanzu Labs platform services journey message for the Tanzu Labs sales specialists, MAPBU field, core VMware field, channel partners, and the broader market.

  • Content creation. Create external-facing content (slide decks, briefs, blogs, papers, multimedia, reference architectures, etc.) aligned to campaigns, sales needs, and competitive threats.

Required Skills & Experience :

  • Product Marketing. At least five (5) years of product marketing or product management experience. You'll need to have seen the full cycle of product launches and transitions to be effective.

  • An intermediate understanding of cloud-native technologies and practices. You'll need to be familiar with popular open-source projects and modern DevOps practices. Familiarity with Kubernetes and other CNCF projects is preferred.

  • Student. You don’t need to be a certified Kubernetes admin, but you’ve got to have the desire to really dig in and understand the technology and its impact in enterprises.

  • Organizer & communicator. You’ll need to stay on top of multiple product threads, collaborate with different business units, marketing teams, and a globally distributed base of Tanzu Labs practitioners. Demands for collateral and messaging support will compete for your time; you’ll need to ruthlessly prioritize.

  • Storyteller and writer. This isn’t a behind-the-scenes role; you’ll need to collaborate with stakeholders across VMware and stay in close communication with/present frequently to sales reps and sales leadership. You need to have the ability to break down complex concepts into extremely simple and clear terms for sales. Strong written communication will serve you for internal and external content.

  • Presentation skills. The ability to deliver clear and concise training and webinars -- supplemented by clean visual materials like slide decks -- is critical for this role.

Preferred Skills :

  • Fluent in aspects of modern IT operations. Ideally, you’ve worked in and around the Cloud Native Computing Foundation ecosystem. Familiarity with containers and modern platform operational best practices will help you quickly get up to speed on the broader VMware Labs value proposition.

  • Data analysis. Experience using campaign data and sales data to determine enablement priorities and to measure the effectiveness of your efforts.

This job requisition is not eligible for employment-based immigration sponsored by VMware.

TeamTanzu

VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law. ​

Category : Marketing

Subcategory: Product Dev Marketing

Experience: Manager and Professional

Full Time/ Part Time: Full Time

Posted Date: 2021-01-20

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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