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Campbell Ewald Paid Search Manager in Detroit, Michigan

bCampbell Ewald/bbr/br/bLocation: /b Detroit, MIbr/bFunction: /b Mediabr/bEmployment Type: /b Full timebr/br/br/bDescription:/bbrbrWe have a Paid Search Manageropportunity open in our Detroit, MI office. brbrThe Paid Search Manager role is responsible for the strategy, management and execution of client paid search campaigns in alignment with client goals and KPIs. You will partner with both internal and external parties to enhance paid search performance through testing new initiatives, performing key optimizations and establishing best practices. brbrKey Responsibilities: brbrDevelop annual and short term paid search accounts br li Identify, plan and develop account opportunities aligned with client's performance goals /li li Provide strategic direction based on historical results and goals /li li Drive keyword discovery and ad copy and ad extensions expansions /li li Develop, launch, monitor and report on testing strategies /li /ul br Regular management of budget and campaigns on search engines br li Determine budget needs /li li Re-allocate budgets based on results /li li Track pacing and performance fluctuations /li li Optimize campaigns, ad copy and bids /li li Set up efficient systems and processes to manage search across search engines /li li Launch and actively optimize campaigns across platforms /li li Participate in account audits as needed /li /ul br Track, report, and analyze results br li Ensure reporting data, formatting and insights are completed in timely manner /li li Collect and analyze data /li li Analyze performance results and make optimization recommendations to accounts /li li Analyze competitive space /li li Deliver insights on performance /li /ul br Work with internal stakeholders br li Highlight account and client priorities /li li Identify trends and areas for improvement /li li Develop testing roadmap /li li Actively participate in client calls/meetings /li li Effectively prioritize standard tasks, test activations, team bandwidth and overall client deliverables /li li Provide training and development for junior team members /li /ul br Qualifications: br li 4+ years of experience in Paid Search, specifically in a digital agency /li li BA/BS degree; equivalent experience accepted /li li In-depth experience managing PPC campaigns and budgets across Google, Yahoo and Bing /li li Proven track record of scaling accounts with specific conversion volume and efficiency/CPA goals /li li and ability to drive KPI's across multiple platforms /li li Strong analytical skills and working knowledge of Excel (pivot tables, vlookups, etc.) /li li Expertise analyzing marketing metrics in Excel and arriving at actionable recommendations /li li Experience with A/B testing /li li Ability to think strategically and share recommendations testing opportunities /li li Experience with bid management tools (e.g. Search Ads 360 or Marin) /li li Certifications in Google AdWords, Bing Ads and other relevant platforms /li li Multi-channel marketing experience preferred /li li Up to date with the latest trends and best practices in Paid Search /li li Excellent listening, written and verbal communication, presentation, and project management skills /li li Track record of operating independently, demonstr

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