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General Motors Marketing Lead, Global Innovation in Detroit, Michigan

About GMThere's never been a more exciting time to work for General Motors.To achieve our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we need people to join us who are passionate about creating safer, better and more sustainable ways for people to get around. This bold vision won't happen overnight, but just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.Why Work for UsOur culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. Our locations feature a variety of work environments, including open work spaces and virtual connection platforms to inspire productivity and flexible collaboration. And we are proud to support our employees volunteer interests, and make it a priority to join together in efforts that give back to our communities.Job DescriptionAbout the team and role:We are looking for an experienced Marketing Lead on the Global Innovation Sales & Marketing COE team. In this role, you will be responsible for marketing/sales activities across several new innovation startup businesses within Global Innovation. You will work across multiple small innovation teams to develop, test, and size new businesses taking them from idea to reality at scale. The Marketing Lead needs to be a creative problem solver and possess a strong set of marketing/sales skills including empathy research, journey mapping, brand strategyositioning, go-to-market planning/execution, sales channels & customer acquisition. We want someone who can lead the development and execution of marketing/sales strategies, be agile in decision-making, have the ability to formulate a strong POV and adjust plans strategically in a changing environment.Job Responsibilities* Design, develop, and execute marketing strategies and plans across multiple Global Innovation startup teams* Drive high level concepting, tactical program ideation and sharp articulations for an ever changing variety of outputs* Manage multiple sales & marketing efforts simultaneously across a broad range of functions, businesses and organizational units* Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and opportunities.* Understand customer needs, document customer journeys, identify pain points and moments that matter to ensure each innovation initiative delivers an exceptional customer experience* Provide thought leadership and help shape impactful product & marketing innovation* Clearly and succinctly present concepts and explain findings to stakeholders.* Prepare and present presentations to various levels of leadership* Uphold brand standards across all programs* Work in a fast paced atmosphere with tight deadlinesAdditional Job DescriptionRequired Skills / Minimum Qualifications:* Solid career progression in marketing & sales positions with refined skills in concept development, marketing strategy & execution, go-to-market planning & execution as well as a foundation in customer experience * Hands-on experience with user testing, iterative prototype testing, concept testing, a variety of research methods and survey design* Experience leveraging customer segmentation and customer journeys to deliver relevant benefits and experiences to drive business results.* The skills to tell a synthesized and engaging story based on insights and analyses. Build short, clear PowerPoint decks and present quickly and clearly to key decision-makers.* Experience working within a startup environment (strongly preferred)* Significant experience in complex integrated/automated marketing campaigns, segmen