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Crain Communications Digital Product Specialist in Detroit, Michigan

font class="bold"Description/fontfont class="bold"/fontspanAs a member of the Automotive News Research Data Center (the "Center") team, the Digital Product Specialist will work with the Center Director to execute the growth strategy of the business. The Digital Product Specialist will use market research aligned with business goals to develop and manage the Center's digital products and marketplace data partnerships, including serving as a client relationship manager for both data partners, existing subscribers and new customers. The Digital Product Specialist will partner with the Center Directors to develop and take the digital product through its entire life cycle, from implementation to launch. They assess outcomes of the digital product using key performance indicators that drive business performance. The Digital Product Specialist will also partner with research analysts on the Center team and the Custom Research manager to ensure the digital product (the Center) always showcases our latest research and insight./spanbrbrbResponsibilities/bdivspanspan*/span/spanspanUnderstand and anticipate client needs and wants through research of market trends, customer feedback, current state analysis and user testing/span/divdivspanspan*/span/spanspanAct as the mediator between the customer and the technical teams, communicating customer needs and translating those into new product features for the team to design/span/divdivspanspan*/span/spanspanDevelop, maintain and inform the product vision and road map, communicating the "why" widely and often and ensuring that solutions being developed achieve the vision and road map/span/divdivspanspan*/span/spanspanBuild relationships and communicate at a high level with a wide array of partners, including subscribers, business stakeholders, technology, senior leaders, other Automotive News team members, etc./span/divdivspanspan*/span/spanspanWork with technology partners to define the scope of work, participate in planning activities and partner in decision-making/span/divbDesired Qualifications/bdivspanspan*/span/spanspanBachelor's degree in business, marketing, computer science or a related field/span/divdivspanspan*/span/spanspan2 years of product management experience/span/divdivspanspan*/span/spanspanPassion for digital products/span/divdivspanspan*/span/spanspanExperience driving digital product vision and design discussions/span/divdivspanspan*/span/spanspanExperience developing digital products and technologies/span/divdivspanspan*/span/spanspanKnowledge of multiple functional areas such as product management, engineering, UI/UX, sales, client support, finance and marketing/span/divdivspanspan*/span/spanspanAbility to influence multiple stakeholders without direct authority/span/divdivspanspan*/span/spanspanAbility to sell the digital product, engaging potential customers, communicating the value proposition, driving subscriber/revenue goals/span/divdivspanspan*/span/spanspanTrack record of delivering on time and measuring success/span/divdivspanspan*/span/spanspanFamiliarity with current and emerging /spanspantechnologies/span/divdivbrg

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