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Thomson Reuters Tax and Accounting Inc. Sr. Manager, Campaign Planning TAP in Ann Arbor, Michigan

divJob DescriptionbrspanAs a Senior Manager in the Tax Accounting Professionals (TAP) Campaign Planning team, you will be responsible for creating and mobilizing integrated, multi-channel marketing plans that fuel continued growth in Thomson Reuters' $800M+ segment. Reporting to the Head of TAP Marketing's Campaign Planning team, you will be in a key role for turning marketing strategy into impactful, customer-centric marketing programs to drive acquisition, retention, cross-sell, and upsell. /spanbResponsibilities/bulliLead campaign strategy supporting specific sub-segment goals; partner closely with segment marketing team to ensure quarterly alignment, collaborate on creative direction, and drive iterative and incremental program deliverables/liliDevelop spanacquisition, retention, cross-sell, and upsell marketing plans to meet business objectives/span/liliElevate team's understanding of customer personas, pain points, and buyer/user journeys with Thomson Reuters to inform relevant, personalized, and impactful campaigns/liliSet and own aggressive ROI goals for campaigns; monitor closely to track and share performance/liliOwn campaign budgets with accountability for budget activation and performance tracking/liliDevelop lean marketing briefs and plan overviews ensuring full team alignment and quick execution/liliManage campaign plans through thoughtful planning, content integration, and effective translation into demand generation programs and activities/liliWork closely with demand generation marketing team to ensure timely and impactful execution/liliLeverage data and testing to drive continuous improvement in segment campaigns/liliLead team efforts to improve strategy and planning processes as well as downstream execution/liliLead significant projects, programs and business initiatives as needed/li/ulbKey Deliverables/bulliEffective goal-driven campaign plans and budget plans supporting business goals/liliEfficient and effective segment marketing funnel/liliDelivery of marketing's financial targets for the segment/liliConsistent customer-centric view across all marketing actions/li/ulbSkills Experiences/bulliBA or BS degree required; MBA degree preferred/lili8+ years of experience in marketing planning and campaign strategy/liliCustomer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere/liliTeam player with the ability to foster strong relationship across multiple levels and functions/liliSkilled at creative problem solving and leading teammates to achieve objectives/liliStrong knowledge of modern demand generation techniques and technologies/liliEntrepreneurial 'can do' approach with an adaptable, change-oriented mindset/liliHighly analytical approach; adept at modeling campaign budgets and ROI scenarios/liliExperience in an agile and matrixed organization preferred (knowledge of scrum a plus)/liliExperience leveraging customer insights to drive campaign strategy/liliStrong organizational and project management skills/liliProven ability to work cross-functionally an